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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Smoking Facts -

Adult Smoking prevalence
18.7%
16.9%
392738 Adults in are smokers
Current smoking prevalence amongst 15 year olds
10.1%
8.2%
Estimated number of
15-year olds smoking		  
3,009  
% of pregnant women recorded as smoking at time of delivery
15.6%
10.2%
Directly standardised rate of adults (35+) per 100,000 people who die from a smoking-related disease each year
359.1
274.8
5,416 people (35+) die from a smoking-related disease each year in
In 6,500 estimated child disease incidents from exposure to second hand smoke in a year
Cost to
NHS
£100.1m
679,023 estimated NHS appointments due to smoking in
445,410 GP appointments
22,697 Hospital admissions
132,008 Practice nurse consultations
78,908 Outpatient visits
431,006 estimated number of work days lost due to smoking related illness in
Cost to
Businesses
£35.3m
Cost to
 £141.0m
Stop Smoking Service Report ➤ Smoking at Time of Delivery Report ➤
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