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Press Releases (204)

Fresh has welcomed the effect of tobacco laws which carried widespread public support - but has urged the government to go further in its drive to go 'smoke-free' in England by 2030.



Responding to a government consultation on a review of particular regulations, Fresh has outlined to the Department of Health and Social Care that current laws around tobacco such as smoking in cars carrying children and putting tobacco displays out of sight have helped smoking rates in the North East and youth smoking rates reach an all-time low.


The removal of tobacco displays in shops, prohibiting smoking in cars carrying children and restrictions on the sale of nicotine-inhaling products such as vapourisers to under 18s all work together to help smokers to quit, discourage young people from starting to smoke and protect people from harm.


The laws play a key role in the North East vision of making smoking history, alongside other actions such as quitting campaigns and providing support to smokers who want to quit.


Retailers within County Durham, Northumberland and Tyne and Wear have also outlined their support for the laws with over half (55%) supporting the regulations on the removal of tobacco displays and 9 out of 10 supporting laws restricting the sale of nicotine-inhaling products to children.


But Fresh say that more action is needed if the government is to achieve its ambition to go 'smoke-free' in England in 2030 and that nearly half of the North East public think the government could be doing more to limit smoking with only 7 per cent thinking the government has gone too far.


Fresh outlined key measures the government could bring in to accelerate the decline in smoking rates such as introducing a "polluter pays" charge on the tobacco industry to fund measures to encourage smokers to quit and discourage youth uptake, increasing the age of sale for tobacco products from 18 to 21 and introduce retail licensing to support enforcement.


Ailsa Rutter OBE, Director of Fresh, said: "We know from talking to smokers that thanks to the law, the car is now seen by most as the last place they would dream of smoking and there is high awareness that it is illegal.


"Similarly with tobacco displays, shops have adapted and our children no longer see cigarettes and people who have quit no longer face the temptation when they walk into a shop."


She added: "Here in England we have some of the most effective tobacco laws in the world – they are simple to implement, comply with and enforce and most importantly of all, they work.  The fact that smoking rates are continuing to decline is testament to this.  But we can't be complacent.


"To continue making a difference, the government also needs to consider going further and bring in new legislation, including 'making the polluter pay' by placing a charge on the tobacco industry to address the damage that their products inflict on society.  We would also like the age of sale for tobacco to be raised to 21 given how harmful tobacco is, and for a licensing system to be introduced to support enforcement around illicit tobacco.


"There is significant public support for all of these measures and the government needs to be both bold but also reassured that these are the next logical steps to take."


North East retailer John McClurey said: "The introduction of these laws has been generally viewed as a positive step towards the reduction of smoking.  Since the tobacco displays have been covered I have had former smokers commenting to me that it removes a temptation and helps them to stay quit.





View items...
It’s never too late to quit smoking this World COPD Day
Wednesday, 18 November 2015
FRESH is calling for smokers to quit this World COPD Day, stressing it's never too late to quit tobacco and improve your health. Wednesday 18th November marks World COPD Day, which aims to raise awareness of chronic obstructive pulmonary disease. COPD is a progressive, disabling disease, which affects the lungs…
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Thousands sign up for Stoptober
Friday, 30 October 2015
Public Health England has revealed that over 11,850 smokers across the North East signed up to take part in Stoptober, the country's 28-day mass quitting challenge. They joined over 215,000 people around the country, reflecting latest figures which show substantial reductions in smoking over the last 30 years. The latest…
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North East sees biggest drop in smoking in England
Thursday, 08 October 2015
NEW official figures show the North East has had the biggest drop in smokers nationwide –with fewer people smoking than ever before. The proportion of North East smokers fell from 22.3% of people smoking in 2013 down to 19.9% in 2014. The figures are from the Integrated Household Survey published…
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North East sees biggest fall in smoking

North East sees biggest fall in smoking

The Journal/ Newcastle Evening Chronicle

8 Oct 2015


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Study shows opening a car window doesn't protect kids from smoke
Thursday, 01 October 2015
Smokers in the North East are being given one more reason to quit as new laws come into force today which make it illegal for anyone to smoke in vehicles with children present. The new law is designed to help protect children from the dangers of secondhand smoke. Under the…
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Smoking ban for drivers with children in the car comes into force

Smoking ban for drivers with children in the car comes into force

The Independent

1 Oct 2015


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Stoptober - this time its personal!

Stoptober - this time its personal!

9 Sept 2015


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New regulations to protect children from smoking
Monday, 28 September 2015
New regulations to protect the health of young people and curb youth smoking will enter into force in England and Wales on 1 October 2015. In addition to legislation prohibiting smoking in cars when children are present, it will also be illegal for adults to buy tobacco on behalf of…
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We're all supporting Stoptober!
Wednesday, 16 September 2015
We went out on the road to spread the word about Stoptober with support from all of our local authority and NHS partners, as well as from local young people. Massive thanks to all our colleagues together with the Dolphin Centre, Darlington, Tees and Hartlepool Yacht Club, East Durham Fitness,…
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Fresh welcomes lowest recorded rates for smoking during pregnancy
Tuesday, 15 September 2015
Fresh has welcomed new figures which suggest the North East is down to its lowest ever recorded rate of smoking during pregnancy, despite still having the highest rate nationally. Smoking rates among women who are pregnant fell from 18% in Quarter 1 2014/15 down to 16.3% in Quarter 1 2015/16.…
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