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Press Releases (193)

Fresh has welcomed the effect of tobacco laws which carried widespread public support - but has urged the government to go further in its drive to go 'smoke-free' in England by 2030.

 

 

Responding to a government consultation on a review of particular regulations, Fresh has outlined to the Department of Health and Social Care that current laws around tobacco such as smoking in cars carrying children and putting tobacco displays out of sight have helped smoking rates in the North East and youth smoking rates reach an all-time low.

 

The removal of tobacco displays in shops, prohibiting smoking in cars carrying children and restrictions on the sale of nicotine-inhaling products such as vapourisers to under 18s all work together to help smokers to quit, discourage young people from starting to smoke and protect people from harm.

 

The laws play a key role in the North East vision of making smoking history, alongside other actions such as quitting campaigns and providing support to smokers who want to quit.

 

Retailers within County Durham, Northumberland and Tyne and Wear have also outlined their support for the laws with over half (55%) supporting the regulations on the removal of tobacco displays and 9 out of 10 supporting laws restricting the sale of nicotine-inhaling products to children.

 

But Fresh say that more action is needed if the government is to achieve its ambition to go 'smoke-free' in England in 2030 and that nearly half of the North East public think the government could be doing more to limit smoking with only 7 per cent thinking the government has gone too far.

 

Fresh outlined key measures the government could bring in to accelerate the decline in smoking rates such as introducing a "polluter pays" charge on the tobacco industry to fund measures to encourage smokers to quit and discourage youth uptake, increasing the age of sale for tobacco products from 18 to 21 and introduce retail licensing to support enforcement.

 

Ailsa Rutter OBE, Director of Fresh, said: "We know from talking to smokers that thanks to the law, the car is now seen by most as the last place they would dream of smoking and there is high awareness that it is illegal.

 

"Similarly with tobacco displays, shops have adapted and our children no longer see cigarettes and people who have quit no longer face the temptation when they walk into a shop."

 

She added: "Here in England we have some of the most effective tobacco laws in the world – they are simple to implement, comply with and enforce and most importantly of all, they work.  The fact that smoking rates are continuing to decline is testament to this.  But we can't be complacent.

 

"To continue making a difference, the government also needs to consider going further and bring in new legislation, including 'making the polluter pay' by placing a charge on the tobacco industry to address the damage that their products inflict on society.  We would also like the age of sale for tobacco to be raised to 21 given how harmful tobacco is, and for a licensing system to be introduced to support enforcement around illicit tobacco.

 

"There is significant public support for all of these measures and the government needs to be both bold but also reassured that these are the next logical steps to take."

 

North East retailer John McClurey said: "The introduction of these laws has been generally viewed as a positive step towards the reduction of smoking.  Since the tobacco displays have been covered I have had former smokers commenting to me that it removes a temptation and helps them to stay quit.

 

 

 

 

View items...
Gateshead terminal cancer sufferer to back Fresh quit smoking campaign

Gateshead terminal cancer sufferer to back Fresh quit smoking campaign

Evening Chronicle

12th February 2014

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New warning that 'one in two smokers' will die early unless they quit

New warning that 'one in two smokers' will die early unless they quit

Northern Echo

12th February 2014

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Victory for child health
Tuesday, 11 February 2014
Fresh has joined councils, charities, health groups, doctors and the public in celebrating amendments passed in Parliament to protect children from toxic smoke in cars and tobacco promotion.   The House of Commons has approved Lords amendments to the Children and Families Bill, which give the Health Secretary the power…
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One in two long term smokers will die early
Tuesday, 11 February 2014
SMOKERS in the North East are massively underestimating the risks as a new campaign reveals one in two long term smokers will die early - including people in their 40s. The terrifying but true fact is the message in the new “Don’t be the 1” campaign from Fresh, who are…
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MPs overjoyed at progress of smoking legislation

MPs overjoyed at progress of smoking legislation

Northern Echo

11th February 2014

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Please protect me from smoking in cars

Please protect me from smoking in cars

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Smoking in vehicles carrying children: House of Commons set to vote

Smoking in vehicles carrying children: House of Commons set to vote

The Journal

10th February 2014

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North East campaigners welcome Lords vote to ban smoking in cars with children

North East campaigners welcome Lords vote to ban smoking in cars with children

Sunday Sun

2 February 2014

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Fresh welcomes “momentus day for health” in the Lords
Thursday, 30 January 2014
Fresh has welcomed a "momentus day for health" as the House of Lords voted for an end to glossy cigarette packs with slick logos, and moved a step closer to a ban on smoking in cars carrying children.   Peers voted in favour of a Government amendment in the Children…
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Campaigners welcome moves to cut numbers of children who take up smoking

Campaigners welcome moves to cut numbers of children who take up smoking

Northern Echo

28 January 2014

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