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Ending smoking would create thousands of new NE jobs

ENDING or reducing smoking will bring big benefits to the North East economy with thousands of new jobs, according to new analysis of national statistics [1] published today.


An estimated 24,000 jobs would be created in the region as a result of freeing up money spent on tobacco into the regional and national economy for other things, whether holidays, clothes, evenings or meals out or on other products or services often bought from local shops and businesses.


New analysis of national statistics [1] published in advance of the Budget and Spending Review on Wednesday reports that UK smokers spend a staggering £15.6bn a year on tobacco addictions and illicit tobacco. If all spending on tobacco ended and smokers switched to other goods and services:


  • Between 460k and half a million more people would be employed in the UK equivalent to 346,000 to 376,000 full time jobs worth between £11.3bn and £12.4bn, and around 24,000 jobs in the North East.
  • The net benefit to public finances would be £600 million because reductions in tax revenues (£7.5bn) are more than offset by reduced cost to public finances from smoking related ill-health and lower productivity (£8.1 billion)
  • Gross Value Added (GVA) would increase between £13bn and £14bn. GVA is a measure of an economy's health.


Ailsa Rutter OBE, Director of Fresh and Balance, said: "Most smokers start in their teenage years, trapping them into an addiction of spending on average £36 a week or over £1800 a year on tobacco. That is money up in smoke.


"These figures finally bust the myth that smoking benefits the economy and the country's finances. Besides disease and death, smoking also inflicts the further misery of poverty on families and communities and also create hardship for people who have had to give up work due to smoking-related ill health. This is particularly the case in the North East where reducing smoking would make a massive impact to help us level up our health and our finances with other parts of England.


"We have nearly halved smoking in the North East but now have a once in a generation opportunity now with a new national Tobacco Control Plan for real action on reducing smoking through raising the age of sale and making the tobacco industry pay for prevention. This is needed and popular with the public – nobody wants their own child to smoke.


"Most of us are feeling the pinch right now but quitting smoking can give anyone a serious cash boost for better things for themselves and their family, or just some help at the moment to help pay the bills."


Deborah Arnott, Chief Executive of Action on Smoking and Health which commissioned the analysis said: "Half a million additional jobs would make a significant contribution to levelling up, with the added bonus of a net benefit to public finances of £600 million. However, it depends on the Government delivering on its commitment to smoking obsolete by 2030, and that's nowhere near a done deal.


"To get on track we need the Spending Review to deliver significant extra funding for public health so the forthcoming Tobacco Control Plan can be well funded and ambitious.  With all the pressures on the public purse that looks improbable if not impossible. The solution is clear, it is time for Government to make the polluter pay, so tobacco manufacturers fund the vital work needed to end smoking."


The 'polluter pays' levy is one ofthe recommendations from ASH and the SPECTRUM public health research consortium set out in a joint representation to the Budget and Spending Review. The levy is also a recommendation of the APPG on Smoking and Health, and the vice chair, Mary Foy MP, has tabled amendments here to the Health and Social Care Bill which give powers to the Secretary of State to introduce a levy, which will be considered shortly at Committee stage.


This analysis was undertaken by updating research published in 1995 [2]. It accounted for the jobs in the economy created by tobacco industry and then used national spending surveys to estimate what goods and services people would switch their spending to if they didn't buy tobacco. As other goods and services in the economy contribute on average far more in terms of job creation than tobacco does the net effect of people switching their spending is significant and positive. In addition, other research indicates that smoking is currently a drain on UK productivity, resulting in around £14.1bn in lost income.[3]


David Buck [2] led the original research by the University of York that this latest analysis updates. Commenting on the new data, he said: "Even in the 1990s when cigarettes were still being manufactured in the UK, the York University study I led found that many more jobs were created than lost if people spent less on tobacco. Although smoking rates have fallen by more than a third since then,[4] there are still nearly six million smokers in the UK, concentrated in the areas which have greatest need for levelling up. Nowadays almost all cigarettes smoked in the UK are imported so, as the analysis for ASH shows, the potential is greater than ever before to improve the health of the country and the economy if the government achieved its objective of making smoking obsolete."


According to the TMA, "the tobacco industry employs almost 5,000 people in the UK".[5] However, with most other goods and services creating far more domestic employment than tobacco, when people switch to buying other products the net effect is positive. If consumers stopped buying cigarettes around half a million more people would be employed, equivalent to around 350k more full-time jobs, worth around £12bn.


The tobacco transnationals responsible for over 95% of the UK cigarette market make on average 50% profit margins, much higher than for other consumer products, creating vast profits, estimated at £900m a year in the UK alone.[6] Capping industry profits to 10%, the lower end of that generated by other consumer products, could provide an annual fund of around £700 million at current sales levels [7]. To achieve the Government's vision of a smokefree England by 2030, reinvestment of around a third of this is estimated to be needed to bring smoking rates down.[7]


As well as generating massive profits for tobacco companies, higher taxes on tobacco also generate significant tax revenue in excess of that for other products. It is estimated that the difference between tax generated when people switch and the tax generated by tobacco goes down would be a reduction of £7.5bn. However, the cost of lower productivity and ill-health from smoking to public finances is £8.1bn meaning that ending smoking is a net benefit to the Treasury of over £600m, in addition to employment benefits.[8]

Read the full report at



[1] Reed H. The economic impact of a smokefree United Kingdom: technical report. October 2021.

[2]Buck D et al. Tobacco and jobs: the impact of reducing consumption on employment in the UK. 1995

[3] Reed H. The impact of smoking history on employment prospects, earnings and productivity: an analysis using UK panel data. September 2020

[4] ONS. Adult smoking habits in the UK: 2019.  7 July 2020. For comparable smoking data 1994-2019 see figure 4 – in 1994 it was 27% in 2019 it was 16% - a reduction of 41%.

[5] Tobacco Manufacturers Association (2017), Global Business Report 2017.

[6] Branston JR et al. Profiteering from deadly products: implications of introducing standardised

tobacco packaging and a minimum excise tax in the UK for tobacco industry profitability. 8th ECToH Conference. February 2020

[7] Featherstone H. Establishing a Smoke-free 2030 Fund. June 2021

[8] Reed H. The economic impact of a smokefree United Kingdom: technical report. October 2021. See tables 5.2 and 6.1.