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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Countdown to tobacco display law

Countdown to tobacco display law

Monday, 09 March 2015
Small retailers in the North East are being reminded that new tobacco display laws come into effect on April 6th, 2015.
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Vision to make smoking history could save £100m a year

Vision to make smoking history could save £100m a year

Tuesday, 03 March 2015
Ambitious plans to cut smoking rates to 5% across the North East by 2025 has been backed by health and local government leaders and young people in the region.
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Fresh welcomes regulations for plain standardised cig packs

Fresh welcomes regulations for plain standardised cig packs

Monday, 23 February 2015
Fresh has today welcomed the laying of regulations on standardised tobacco packaging before Parliament and is urging North East MPs help make cigarettes history for thousands more children in the future.
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Protecting children from smoke in homes and cars

Protecting children from smoke in homes and cars

Wednesday, 11 February 2015
Smokers across the North East are being urged to protect their children's health from the hidden dangers of secondhand smoke in homes and cars, as part of a new campaign from Public Health England.
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Delight at Government decision on standard packs

Delight at Government decision on standard packs

Thursday, 22 January 2015
Fresh have welcomed a "crucial" Government step to remove glossy branding from cigarette packaging and make smoking history for more children.
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Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Wednesday, 07 January 2015
Fresh has welcomed a new report from the British Heart Foundation which shows how plain, standardised packs could help cut smoking in the UK in the same way that rates have plummeted in Australia.
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Ditch the rotten roll-ups and quit

Ditch the rotten roll-ups and quit

Monday, 05 January 2015
  People smoking roll-ups could be kidding themselves it is less deadly – that's the message from Fresh as they urge people to quit for good this New Year.
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Fresh welcomes laws stopping smoking in cars carrying children moving closer

Fresh welcomes laws stopping smoking in cars carrying children moving closer

Wednesday, 17 December 2014
 FRESH today welcomed a law to protect children from being exposed to smoking in cars moving a step closer – but has also called for a pledge to make cigarette packs less attractive to children.
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Plea to mums to keep their baby safe and not smoke

Plea to mums to keep their baby safe and not smoke

Thursday, 04 December 2014
Despite signs fewer women are smoking during pregnancy in the North East, hundreds of mums-to-be could be faced with unimaginable tragedy unless they quit.
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Fresh commends partners after winning NHS award

Fresh commends partners after winning NHS award

Thursday, 27 November 2014
Fresh has paid tribute to hundreds of partners in the North East and nationally working to make smoking history after winning an NHS North East Leadership Recognition Award.
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