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Press Releases

North East youngsters protest at tobacco industry - World No Tobacco Day
Tuesday, 27 May 2014
Youth campaigners from Gateshead have joined forces with Fresh calling on the Government to introduce standardised packaging and get rid of 'cool' cigarette packaging, which they say attracts them to start smoking.
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Fresh quit smoking campaign wins major awards
Tuesday, 20 May 2014
    A hard hitting stop smoking campaign from Fresh has scooped two major national accolades.
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Review Paves Way for Standard Tobacco Packs
Thursday, 03 April 2014
  Fresh today welcomed the findings of a major review into protecting children from gorgeous and glamorous cigarette packs that make thousands of children more tempted to smoke.
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Thursday, 27 February 2014
Fresh has welcomed a majority vote today in the EU passing new laws to make smoking history for more children in the North East and across Europe.
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Tuesday, 25 February 2014
Fresh statement on electronic cigarettes in advance of vote in European Parliament on Tobacco Products Directive (Wednesday, Feb 26) Ailsa Rutter, Director of Fresh, said: "One in two smokers die early, mainly as a result of the poisonous chemicals in tobacco smoke.
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Victory for child health
Tuesday, 11 February 2014
Fresh has joined councils, charities, health groups, doctors and the public in celebrating amendments passed in Parliament to protect children from toxic smoke in cars and tobacco promotion.
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One in two long term smokers will die early
Tuesday, 11 February 2014
SMOKERS in the North East are massively underestimating the risks as a new campaign reveals one in two long term smokers will die early - including people in their 40s.
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Fresh welcomes “momentus day for health” in the Lords
Thursday, 30 January 2014
Fresh has welcomed a "momentus day for health" as the House of Lords voted for an end to glossy cigarette packs with slick logos, and moved a step closer to a ban on smoking in cars carrying children.
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Fresh welcomes under 18s proposals on electronic cigs and proxy sales
Monday, 27 January 2014
Fresh has welcomed new measures by the Government to further tighten up laws to reduce the number of children who take up smoking each year.
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Smokers twice as likely to die of stroke
Monday, 30 December 2013
Fresh has backed a new campaign from Public Health England highlighting the impact and serious damage that smoking causes the body.
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