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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Press Releases

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Fresh statement re: Government's decision to postpone plans to introduce standardised packaging

Wednesday, 21 August 2013
A decision to shelve proposals to cut tobacco marketing on cigarette packs has been described by Fresh as a "letdown" to the thousands of North East children who start smoking each year.
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HartlepoolStoptober

Help your staff to join the tens of thousands of people quitting smoking this Stoptober

Wednesday, 21 August 2013
Help your staff to join the tens of thousands of people quitting smoking this Stoptober With only three months to go, employers across the North East are being urged to lend a helping hand and support their staff to quit smoking when Stoptober - the nations biggest quitting event -…
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Quit and save cash

Quit and save cash

Monday, 08 July 2013
FRESH is encouraging smokers across the North East to give quitting a go this summer and have more money in their pockets for the holidays.
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Fresh statement on MHRA guidance on harm reduction and electronic cigarettes

Fresh statement on MHRA guidance on harm reduction and electronic cigarettes

Monday, 24 June 2013
Fresh welcomes the MHRA announcement today which confirms that electronic cigarettes and other nicotine containing products will be subject to a medicines licensing regulatory framework to ensure product safety and effectiveness.
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Fresh welcomes new report highlighting the progress of reducing illegal tobacco in the North East

Fresh welcomes new report highlighting the progress of reducing illegal tobacco in the North East

Monday, 24 June 2013
Fresh has welcomed a new report from the National Audit Office into the illegal tobacco trade which highlights work in the North East as an example of good practice.
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Fresh statement on National Audit Office report on illegal tobacco

Fresh statement on National Audit Office report on illegal tobacco

Monday, 24 June 2013
Fresh has welcomed a new report from the National Audit Office into the illegal tobacco trade which highlights work in the North East as an example of good practice.
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Fresh welcomes NICE guidance on “Tobacco: harm-reduction approaches to smoking”

Fresh welcomes NICE guidance on “Tobacco: harm-reduction approaches to smoking”

Monday, 24 June 2013
Fresh has welcomed new guidance from the National Institute of Clinical Excellence on reducing the harm from tobacco use amongst people who don’t feel able to quit smoking in one step published today (Wednesday 5th June).
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Trust in tobacco industry at an all time low - Government urged to end the temptation of tobacco packson World No Tobacco Day

Trust in tobacco industry at an all time low - Government urged to end the temptation of tobacco packson World No Tobacco Day

Monday, 24 June 2013
HEALTH campaigners are keeping pressure on the Government to reduce the appeal of cigarette packs for World No Tobacco Day (31 May).
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Queen's Speech a missed opportunity to reduce youth smoking, says Fresh

Queen's Speech a missed opportunity to reduce youth smoking, says Fresh

Monday, 24 June 2013
Statement from Ailsa Rutter, director of Fresh in response to the Queen's Speech: “We are disappointed at the missed opportunity to include standardised tobacco packaging in the Queen’s Speech, but we hope the Government will still listen to the strong evidence that it will reduce the lure of smoking.
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Put our kids first, says Fresh

Put our kids first, says Fresh

Monday, 24 June 2013
Fresh is urging the Government to put our kids first and back proposals to protect children in the North East from tobacco marketing in the Queen’s Speech next week (May 8) Last year more than 13,500 people and 129 organisations in the North East - including every local authority -…
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