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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Press Releases

Major initiative to protect unborn babies from smoking in the North East

Major initiative to protect unborn babies from smoking in the North East

Thursday, 12 December 2013
Click to watch a film on how smoking in pregnancy is being addressed in the North East A MAJOR initiative to protect thousands of unborn babies from the harm caused by smoking and tackle the worst rates of smoking during pregnancy in the country is being rolled out across the…
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Fresh praises Government announcement on standard packs

Fresh praises Government announcement on standard packs

Thursday, 28 November 2013
Fresh has praised the Government after it announced plans to follow Australia in bringing in some of the most unattractive cigarette boxes on the planet.
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Fresh welcomes NICE guidance for smoking in secondary care

Fresh welcomes NICE guidance for smoking in secondary care

Wednesday, 27 November 2013
Fresh has welcomed new NICE guidance for NHS hospitals and clinics to go completely smoke free to help all patients to quit.
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As teens believe "slim cigs are less harmful", big tobacco profits

As teens believe "slim cigs are less harmful", big tobacco profits

Tuesday, 12 November 2013
Councillors at a Tyneside local authority have made a commitment to continue tackling smoking, one of the areas biggest killers.
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Gateshead Council signs up to Local Government Declaration on Tobacco

Gateshead Council signs up to Local Government Declaration on Tobacco

Sunday, 10 November 2013
Councillors at a Tyneside local authority have made a commitment to continue tackling smoking, one of the areas biggest killers.
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Gateshead Council warns smokers of eyesight damage

Gateshead Council warns smokers of eyesight damage

Thursday, 07 November 2013
Smokers in Gateshead are being made aware of the potential risk to their eyesight, through a new Gateshead Council campaign supported by the Royal National Institute for the Blind (RNIB).
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Nearly 12,100 North East smokers quit for Stoptober

Nearly 12,100 North East smokers quit for Stoptober

Wednesday, 06 November 2013
Nearly 12,100 people across the North East joined a quarter of a million people across the nation turning their back on cigarettes this month in the mass 28-day stop smoking challenge, Stoptober.
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Tobacco Industry Illicit Trade Claims Shown to be Wrong, Again

Tobacco Industry Illicit Trade Claims Shown to be Wrong, Again

Friday, 18 October 2013
Official figures released today show that the level of tobacco smuggling in the UK in 2012/13 was no higher than in 2010/11, the last published set of figures.
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Cigarette health warnings ‘not up to the job’ in North East

Cigarette health warnings ‘not up to the job’ in North East

Monday, 07 October 2013
Barely a third (36%) of teenagers in the North East are deterred from smoking by current cigarette packs, compared to half (48%) of teenagers in Australia, where packs are almost entirely covered by graphic warnings, according to a unique cross-hemisphere survey.
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Region's MEPs urged to cut appeal of smoking - European Tobacco Procucts Directive

Region's MEPs urged to cut appeal of smoking - European Tobacco Procucts Directive

Thursday, 03 October 2013
Health campaigners are urging the North East’s three MEPs to back new proposals in the European Parliament to make smoking history for more children in the North East.
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