Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
A BRAVE mum turned health campaigner, who spent the last few months of her life urging people to quit smoking and live longer, has lost her own battle with lung cancer aged just 48.
Smokers in the North East are being warned that they could be doubling or tripling their chances of developing the most common form of sight loss among the elderly sooner, unless they quit.
New figures from Action on Smoking and Health (ASH) show that Councils in the North East are paying more than £36m a year to help people with smoking-related illness to live in their own homes (domiciliary care).
PARENTS are being urged to help keep illegal tobacco off the streets this summer, with unscrupulous dealers likely to be looking for teenage customers over the school holidays.
Laws to protect children in England from tobacco smoke in cars have moved a step closer today, with health campaigners Fresh welcoming a Government consultation (1).
Fresh has welcomed draft Regulations published today by the Government to take the temptation out of tobacco packaging – but says MPs must be able to vote on these before the General Election to ensure that they become a reality.
Fresh has urged for a pioneering approach launched in the North East in 2009 to tackle illegal tobacco to be rolled out nationally following the publication of a new report by the Home Affairs Committee.