Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
Fresh has today welcomed a new report from Cancer Research UK which reveals how glossy, colourful cigarette brands help to lure children into a lifetime of smoking.
STANDARDISED tobacco packaging will be an important step to help reduce the allure of smoking to children and make the dangers far more explicit, campaigners FRESH said today.
The end of tobacco displays in all large shops in England will help protect more children in the North East from taking up smoking, according to FRESH.
The 5% real term rise in tobacco duty has been warmly welcomed by health campaigners, who had lobbied for this level of increase to help smokers quit and dissuade children from taking up the habit.
Over eight hundred children visit their doctor every day due to the serious effects of secondhand smoke exposure, according to research published by the Royal College of Physicians .
Over 10, 000 smokers in the North East are living healthier lives after signing up to take part in Stoptober, the UK’s first ever 28-day mass quit attempt.
A young carer from Northumberland has highlighted the devastating impact his mother’s lung disease has had on their family, as a successful and hard hitting stop smoking campaign re-launches in the North East.