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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Fresh welcomes Cancer Research UK report on children's attraction to designed cigarette packs

Fresh welcomes Cancer Research UK report on children's attraction to designed cigarette packs

Monday, 24 June 2013
Fresh has today welcomed a new report from Cancer Research UK which reveals how glossy, colourful cigarette brands help to lure children into a lifetime of smoking.
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Fresh welcomes Government consultation into plain, standardised tobacco packaging

Fresh welcomes Government consultation into plain, standardised tobacco packaging

Monday, 24 June 2013
STANDARDISED tobacco packaging will be an important step to help reduce the allure of smoking to children and make the dangers far more explicit, campaigners FRESH said today.
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Lung cancer cases keep going up among North East women

Lung cancer cases keep going up among North East women

Monday, 24 June 2013
LUNG cancer cases continue to rise in women in the North East according to Cancer Research UK figures released today (Friday).
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FRESH welcome end of eye-catching tobacco displays in large shops

FRESH welcome end of eye-catching tobacco displays in large shops

Monday, 24 June 2013
The end of tobacco displays in all large shops in England will help protect more children in the North East from taking up smoking, according to FRESH.
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Children call for smokefree homes and cars

Children call for smokefree homes and cars

Monday, 24 June 2013
A new hard-hitting campaign, highlighting the shocking truth behind secondhand smoke will hit our TV screens in the North East tonight.
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Tuppence a cig tax rise is welcomed by health campaigners

Tuppence a cig tax rise is welcomed by health campaigners

Monday, 24 June 2013
The 5% real term rise in tobacco duty has been warmly welcomed by health campaigners, who had lobbied for this level of increase to help smokers quit and dissuade children from taking up the habit.
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Children's health up in smoke

Children's health up in smoke

Monday, 24 June 2013
Over eight hundred children visit their doctor every day due to the serious effects of secondhand smoke exposure, according to research published by the Royal College of Physicians .
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More than 10,000 quitters make 'Stoptober' a North East success story, says Fresh

More than 10,000 quitters make 'Stoptober' a North East success story, says Fresh

Monday, 24 June 2013
Over 10, 000 smokers in the North East are living healthier lives after signing up to take part in Stoptober, the UK’s first ever 28-day mass quit attempt.
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Every Breath relaunched after triggering rise in quitting

Every Breath relaunched after triggering rise in quitting

Monday, 24 June 2013
A young carer from Northumberland has highlighted the devastating impact his mother’s lung disease has had on their family, as a successful and hard hitting stop smoking campaign re-launches in the North East.
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