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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Quit this Stoptober and feel happier

Quit this Stoptober and feel happier

Friday, 09 October 2020
This World Mental Health Day (10th Oct) smokers in the North East are being urged to consider how quitting smoking could improve their health but also their happiness.
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Smoking to blame for £604million a year economic loss

Smoking to blame for £604million a year economic loss

Thursday, 24 September 2020
NEW figures paint a stark picture of how smoking not only harms the health of lifelong smokers but damages their employment prospects and earnings too - like Sue Mountain from South Tyneside.
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Put your lungs first for Stoptober

Put your lungs first for Stoptober

Monday, 21 September 2020
Smokers in England are being encouraged to put their lungs first, strengthen their immune system and breathe easier ahead of flu season for Stoptober.
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Over half of smokers are smoking at home around others

Over half of smokers are smoking at home around others

Thursday, 10 September 2020
  Worrying new figures suggest that over half of smokers are smoking inside the home around others, including children and adult non-smokers.
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Lockdown exposes reality of illegal tobacco market

Lockdown exposes reality of illegal tobacco market

Thursday, 20 August 2020
Tight restrictions on international travel have exposed the reality behind the illegal tobacco market – and it's not duty frees that are for sale.
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One million smokers appeal

One million smokers appeal

Tuesday, 28 July 2020
Smoking has been linked with more serious Coronavirus cases and research suggests more than one million people in the UK – like David below - quit smoking since the start of the Coronavirus pandemic to protect their health.
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Cancer survivor Sue: Government must take action on smoking

Cancer survivor Sue: Government must take action on smoking

Wednesday, 22 July 2020
280 children a day in England start smoking [1] and over 15 people a day in the North East die from it.
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84,000 North East smokers quit since COVID - a higher rate than anywhere

84,000 North East smokers quit since COVID - a higher rate than anywhere

Wednesday, 15 July 2020
NEW FIGURES out today suggest 84,000 people in the North East have stopped smoking since the COVID-19 pandemic hit the country – the highest rate in the UK.
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Half century decline in smoking

Half century decline in smoking

Wednesday, 08 July 2020
ONLY around one in 7 people in the North East now smoke, according to new figures out this week.
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"Dont wait to quit" plea to over 50s

"Dont wait to quit" plea to over 50s

Tuesday, 30 June 2020
A NORTH East doctor appearing in a major quit smoking campaign has appealed to over 50s not to wait to quit smoking after new figures highlight age differences in quitting.
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