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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Sunderland AFC support Stoptober

Sunderland AFC support Stoptober

Tuesday, 01 November 2016
Sunderland AFC is backing the mass quit challenge from Public Health England to encourage people locally to take on the 28-day quit attempt.
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Newcastle United stars back Stoptober

Newcastle United stars back Stoptober

Tuesday, 18 October 2016
Football stars including Dwight Gayle and Jonjo Shelvey are fronting Newcastle United's support for Stoptober and are reminding fans that it's not too late to give smoking the boot for good.
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Radical call to improve North East health and prosperity

Radical call to improve North East health and prosperity

Thursday, 13 October 2016
North East should make radical shift to preventing poor health to close health and wealth gaps with the rest of the country.
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Major tobacco and alcohol conference in North East

Major tobacco and alcohol conference in North East

Wednesday, 28 September 2016
PUBLIC health experts will gather in the North East this week to discuss two of the country's biggest public health problems – tobacco and alcohol – which collectively cost the nation billions of pounds through death, disease, social care and policing.
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Stoptober is back!

Stoptober is back!

Tuesday, 20 September 2016
FAMILIES and friends are being invited to take part together in Stoptober – the mass quitting challenge from Public Health England starting on 1st October – and join the nearly 15 million people across the country who have already quit.
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Calls for work in North East to cut smoking in pregnancy to be rolled out nationwide.

Calls for work in North East to cut smoking in pregnancy to be rolled out nationwide.

Friday, 16 September 2016
Work in the North East to cut smoking in pregnancy by nearly 1/3 has been hailed as an example for the rest of England to follow by a coalition of national health and baby charities.
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Rapid 1/3 fall in smoking during pregnancy in North East

Rapid 1/3 fall in smoking during pregnancy in North East

Thursday, 15 September 2016
NEW figures show the North East has seen a rapid fall in smoking in pregnancy thanks to a major four year initiative involving midwives to embed best practice in maternity services.
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A quarter of smokers likely to develop COPD - study

A quarter of smokers likely to develop COPD - study

Monday, 22 August 2016
FIGURES released today [1] estimate that over 93,000 people in the North East are suffering from a disease which can leave sufferers fighting for breath and is mostly caused by smoking.
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North East smoking rates fall by a third since 2005

North East smoking rates fall by a third since 2005

Tuesday, 02 August 2016
NEW figures out today (2 Aug 2016) show that the North East has seen a fall in adult smoking rates, with levels now down to the lowest on record.
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Smokers urged to try again

Smokers urged to try again

Monday, 18 July 2016
Smokers are being urged not to give up on quitting – as new research shows most North East smokers are making quit attempts and many are cutting down.
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