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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

NHS can do more to help smokers quit

NHS can do more to help smokers quit

Thursday, 11 January 2018
A NORTH East doctor and Fresh were in Parliament today at the launch of a new call for the NHS to do more to help prevent hospital admissions and deaths from smoking.
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104 admissions to North East hospitals every day from smoking

104 admissions to North East hospitals every day from smoking

Friday, 29 December 2017
New figures released in time for New Year reveal the shocking toll smoking causes on health and the NHS, with 104 patients admitted every day and over 38,000 a year to North East hospitals as a result of smoking-related illnesses.
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Illegal tobacco bought by more than half of teenage smokers

Illegal tobacco bought by more than half of teenage smokers

Tuesday, 31 October 2017
Illegal tobacco has helped over half of underage smokers in the North East get hooked on smoking, a new survey released today suggests.
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Stoptober's here!

Stoptober's here!

Wednesday, 11 October 2017
THOUSANDS of smokers across the North East are being encouraged to take part in Stoptober as new data published today shows quitting success rates are at their highest for at least a decade.
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86% support smokefree law - 10 years on

86% support smokefree law - 10 years on

Wednesday, 19 July 2017
On the 10 year anniversary of smokefree law, health and council leaders are hailing it as one of the most important and popular pieces of legislation to protect health in a generation.
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Letter from North East Directors of Public Health - smokefree law 10 years on

Letter from North East Directors of Public Health - smokefree law 10 years on

Saturday, 01 July 2017
Ten years ago this week (July 1) one of the most important and popular pieces of public health legislation in a generation was introduced - the smoke-free law.
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Secondhand Smoke is Poison

Secondhand Smoke is Poison

Monday, 19 June 2017
NEW figures suggest at least 1 in 10 North East children are still being exposed to toxic secondhand smoke in the home as a hard hitting new campaign by Fresh supported by the British Lung Foundation launches today.
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North East smoking rates down to record low

North East smoking rates down to record low

Thursday, 15 June 2017
Fresh has welcomed a new historic low for smoking rates in the North East published today by NHS Digital.
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Call for tougher penalties on illegal tobacco sales

Call for tougher penalties on illegal tobacco sales

Thursday, 23 March 2017
Fresh is calling for tougher penalties against people dealing in illicit tobacco as a national consultation looks at effective ways of tackling the black market.
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Ditch or switch for No Smoking Day

Ditch or switch for No Smoking Day

Tuesday, 07 March 2017
With No Smoking Day tomorrow (March 8) Fresh is urging smokers in the North East to "ditch or switch" to save money and improve health.
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