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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

It's No Smoking Day - never give up on quitting!

It's No Smoking Day - never give up on quitting!

Wednesday, 07 March 2018
With just a week to go until No Smoking Day on Wednesday 14 March, Fresh is encouraging smokers to give quitting another go – and try to quit at least once a year until you stop for good.
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Experts in NE present latest findings on e-cigarettes

Experts in NE present latest findings on e-cigarettes

Thursday, 22 February 2018
National experts will be in the North East this week at a major health event to present the latest evidence on electronic cigarettes.
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NHS staff can help cut the 38,158 North East smokers ending up in hospital every year

NHS staff can help cut the 38,158 North East smokers ending up in hospital every year

Tuesday, 20 February 2018
Public Health England is urging all NHS frontline staff to take advantage of free online training to help them deliver effective stop smoking advice.
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Fresh welcomes findings of national ecigs review

Fresh welcomes findings of national ecigs review

Tuesday, 06 February 2018
Fresh has welcomed a new report on e-cigarettes, produced by independent experts for Public Health England, which confirms that vaping poses only a small fraction of the risks of smoking.
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NHS can do more to help smokers quit

NHS can do more to help smokers quit

Thursday, 11 January 2018
A NORTH East doctor and Fresh were in Parliament today at the launch of a new call for the NHS to do more to help prevent hospital admissions and deaths from smoking.
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104 admissions to North East hospitals every day from smoking

104 admissions to North East hospitals every day from smoking

Friday, 29 December 2017
New figures released in time for New Year reveal the shocking toll smoking causes on health and the NHS, with 104 patients admitted every day and over 38,000 a year to North East hospitals as a result of smoking-related illnesses.
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Illegal tobacco bought by more than half of teenage smokers

Illegal tobacco bought by more than half of teenage smokers

Tuesday, 31 October 2017
Illegal tobacco has helped over half of underage smokers in the North East get hooked on smoking, a new survey released today suggests.
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Stoptober's here!

Stoptober's here!

Wednesday, 11 October 2017
THOUSANDS of smokers across the North East are being encouraged to take part in Stoptober as new data published today shows quitting success rates are at their highest for at least a decade.
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86% support smokefree law - 10 years on

86% support smokefree law - 10 years on

Wednesday, 19 July 2017
On the 10 year anniversary of smokefree law, health and council leaders are hailing it as one of the most important and popular pieces of legislation to protect health in a generation.
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Letter from North East Directors of Public Health - smokefree law 10 years on

Letter from North East Directors of Public Health - smokefree law 10 years on

Saturday, 01 July 2017
Ten years ago this week (July 1) one of the most important and popular pieces of public health legislation in a generation was introduced - the smoke-free law.
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