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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Pregnant women twice as likely to quit smoking with midwife support

Pregnant women twice as likely to quit smoking with midwife support

Thursday, 16 February 2017
Pregnant women are almost twice as likely to quit smoking if they are supported from their first midwife appointment – and then are more likely to have heavier, healthier babies.
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£44m social care bill to North East councils from smoking (ASH press release)

£44m social care bill to North East councils from smoking (ASH press release)

Monday, 30 January 2017
NEW figures show that smoking is adding to England's social care crisis, with at least £80.
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Smoking causes heart disease - quit for New Year

Smoking causes heart disease - quit for New Year

Wednesday, 28 December 2016
SMOKERS are being urged to quit for New Year in a campaign that highlights the damaging effect smoking has on the heart, as it is revealed that 45 people a day die of cardiovascular disease caused by smoking - over 16,500 a year in England.
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"Ditch or switch" this Christmas to save money and improve health

"Ditch or switch" this Christmas to save money and improve health

Monday, 12 December 2016
Quitting could pay for a trip to Lapland by this time next year People who smoke in the North East are being encouraged to ditch tobacco or at least make the switch to an e-cigarette in the run up to Christmas to save money and improve health.
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Hospitals can help more smokers quit

Hospitals can help more smokers quit

Wednesday, 07 December 2016
Hospitals in the North East are making progress to help people quit smoking - but can play a greater role in the future to reduce pressure on wards.
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Middlesbrough FC support Stoptober

Middlesbrough FC support Stoptober

Tuesday, 01 November 2016
Football star Ben Gibson is fronting Middlesbrough FC's support for Stoptober and is reminding fans that it's not too late to give smoking the boot for good.
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Newcastle United stars back Stoptober

Newcastle United stars back Stoptober

Tuesday, 18 October 2016
Football stars including Dwight Gayle and Jonjo Shelvey are fronting Newcastle United's support for Stoptober and are reminding fans that it's not too late to give smoking the boot for good.
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Radical call to improve North East health and prosperity

Radical call to improve North East health and prosperity

Thursday, 13 October 2016
North East should make radical shift to preventing poor health to close health and wealth gaps with the rest of the country.
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Major tobacco and alcohol conference in North East

Major tobacco and alcohol conference in North East

Wednesday, 28 September 2016
PUBLIC health experts will gather in the North East this week to discuss two of the country's biggest public health problems – tobacco and alcohol – which collectively cost the nation billions of pounds through death, disease, social care and policing.
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Stoptober is back!

Stoptober is back!

Tuesday, 20 September 2016
FAMILIES and friends are being invited to take part together in Stoptober – the mass quitting challenge from Public Health England starting on 1st October – and join the nearly 15 million people across the country who have already quit.
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