Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
FRESH and North East GP Dr Chris Tasker are urging North East smokers to quit for New Year – with a clear message that vaping has fewer harmful chemicals than tobacco if they switch to an e-cigarette.
North East health campaigners are calling on the Government to tackle the crippling toll of alcohol and tobacco and plug much-needed public finances in next week's Autumn Budget.
NORTH East health campaigners today labelled an advertising campaign from the world's biggest cigarette company as "unbelievable hypocrisy" and called for tobacco companies to be made to pay for the damage they cause.
Fresh has echoed calls in a new report from the Royal College of Physicians for a significant change in the way the NHS treats smoking – ensuring all smokers are provided with support to quit from the moment they are admitted as a routine part of all hospital care.