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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Press Releases

Lords vote for standard tobacco packaging

Lords vote for standard tobacco packaging

Monday, 16 March 2015
North East children will be given one of the strongest reasons yet never to smoke after a conclusive vote in the House of Lords that will mean cigarettes sold in plain, standardised packs.
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MPs vote for plain, standardised packs

MPs vote for plain, standardised packs

Wednesday, 11 March 2015
Fresh has congratulated North East MPs who today voted in favour of plain, standardised tobacco packaging – and said the move will help make cigarettes history for more children.
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Make No Smoking Day the day you stop

Make No Smoking Day the day you stop

Wednesday, 11 March 2015
The North East has 118,000 fewer people smoking than a decade ago – and smokers are being encouraged to make this No Smoking Day (11 March) their day to quit for good.
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Countdown to tobacco display law

Countdown to tobacco display law

Monday, 09 March 2015
Small retailers in the North East are being reminded that new tobacco display laws come into effect on April 6th, 2015.
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Vision to make smoking history could save £100m a year

Vision to make smoking history could save £100m a year

Tuesday, 03 March 2015
Ambitious plans to cut smoking rates to 5% across the North East by 2025 has been backed by health and local government leaders and young people in the region.
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Fresh welcomes regulations for plain standardised cig packs

Fresh welcomes regulations for plain standardised cig packs

Monday, 23 February 2015
Fresh has today welcomed the laying of regulations on standardised tobacco packaging before Parliament and is urging North East MPs help make cigarettes history for thousands more children in the future.
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Protecting children from smoke in homes and cars

Protecting children from smoke in homes and cars

Wednesday, 11 February 2015
Smokers across the North East are being urged to protect their children's health from the hidden dangers of secondhand smoke in homes and cars, as part of a new campaign from Public Health England.
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Delight at Government decision on standard packs

Delight at Government decision on standard packs

Thursday, 22 January 2015
Fresh have welcomed a "crucial" Government step to remove glossy branding from cigarette packaging and make smoking history for more children.
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Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Health warnings have bigger impact on smokers when tobacco products are stripped of glitzy brands

Wednesday, 07 January 2015
Fresh has welcomed a new report from the British Heart Foundation which shows how plain, standardised packs could help cut smoking in the UK in the same way that rates have plummeted in Australia.
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Ditch the rotten roll-ups and quit

Ditch the rotten roll-ups and quit

Monday, 05 January 2015
  People smoking roll-ups could be kidding themselves it is less deadly – that's the message from Fresh as they urge people to quit for good this New Year.
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