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Press Releases

Take the temptation out of tobacco packs says Fresh
Thursday, 26 June 2014
Fresh has welcomed draft Regulations published today by the Government to take the temptation out of tobacco packaging – but says MPs must be able to vote on these before the General Election to ensure that they become a reality.
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Fresh urges for pioneering approach to illegal tobacco to be rolled out nationally after House of Commons Home Affairs Committee Report
Monday, 16 June 2014
Fresh has urged for a pioneering approach launched in the North East in 2009 to tackle illegal tobacco to be rolled out nationally following the publication of a new report by the Home Affairs Committee.
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Fresh pours water on tobacco industry survey
Tuesday, 10 June 2014
Fresh has dismissed a tobacco industry survey of police officers claiming the introduction of standardised packaging will increase illegal tobacco.
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World Health Organisation Award for North East tobacco campaigner
Thursday, 29 May 2014
  WORK in the North East to tackle smoking and the harm of tobacco has been recognised internationally after a prestigious award from the World Health Organisation.
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North East youngsters protest at tobacco industry - World No Tobacco Day
Tuesday, 27 May 2014
Youth campaigners from Gateshead have joined forces with Fresh calling on the Government to introduce standardised packaging and get rid of 'cool' cigarette packaging, which they say attracts them to start smoking.
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Fresh quit smoking campaign wins major awards
Tuesday, 20 May 2014
    A hard hitting stop smoking campaign from Fresh has scooped two major national accolades.
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Review Paves Way for Standard Tobacco Packs
Thursday, 03 April 2014
  Fresh today welcomed the findings of a major review into protecting children from gorgeous and glamorous cigarette packs that make thousands of children more tempted to smoke.
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Thursday, 27 February 2014
Fresh has welcomed a majority vote today in the EU passing new laws to make smoking history for more children in the North East and across Europe.
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Tuesday, 25 February 2014
Fresh statement on electronic cigarettes in advance of vote in European Parliament on Tobacco Products Directive (Wednesday, Feb 26)     Ailsa Rutter, Director of Fresh, said: "One in two smokers die early, mainly as a result of the poisonous chemicals in tobacco smoke.
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One in two long term smokers will die early
Tuesday, 11 February 2014
    SMOKERS in the North East are massively underestimating the risks as a new campaign reveals one in two long term smokers will die early - including people in their 40s.
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