Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
THOUSANDS of smokers across the North East are being encouraged to take part in Stoptober as new data published today shows quitting success rates are at their highest for at least a decade.
On the 10 year anniversary of smokefree law, health and council leaders are hailing it as one of the most important and popular pieces of legislation to protect health in a generation.
Ten years ago this week (July 1) one of the most important and popular pieces of public health legislation in a generation was introduced - the smoke-free law.
NEW figures suggest at least 1 in 10 North East children are still being exposed to toxic secondhand smoke in the home as a hard hitting new campaign by Fresh supported by the British Lung Foundation launches today.
Fresh is calling for tougher penalties against people dealing in illicit tobacco as a national consultation looks at effective ways of tackling the black market.
SMOKERS who've cut down are being warned they are still facing significant risks of cancer and heart disease unless they quit or switch as a campaign launches today.
Pregnant women are almost twice as likely to quit smoking if they are supported from their first midwife appointment – and then are more likely to have heavier, healthier babies.