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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Keep calm and quit smoking

Keep calm and quit smoking

Wednesday, 16 December 2015
In the run up to what can be the most stressful time of the year at Christmas, Fresh is encouraging smokers to quit to help stay calmer – with smoking increasing the risk of anxiety and depression and draining family finances.
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It’s never too late to quit smoking this World COPD Day

It’s never too late to quit smoking this World COPD Day

Wednesday, 18 November 2015
FRESH is calling for smokers to quit this World COPD Day, stressing it's never too late to quit tobacco and improve your health.
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Thousands sign up for Stoptober

Thousands sign up for Stoptober

Friday, 30 October 2015
Public Health England has revealed that over 11,850 smokers across the North East signed up to take part in Stoptober, the country's 28-day mass quitting challenge.
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North East sees biggest drop in smoking in England

North East sees biggest drop in smoking in England

Thursday, 08 October 2015
NEW official figures show the North East has had the biggest drop in smokers nationwide –with fewer people smoking than ever before.
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Study shows opening a car window doesn't protect kids from smoke

Study shows opening a car window doesn't protect kids from smoke

Thursday, 01 October 2015
Smokers in the North East are being given one more reason to quit as new laws come into force today which make it illegal for anyone to smoke in vehicles with children present.
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New regulations to protect children from smoking

New regulations to protect children from smoking

Monday, 28 September 2015
New regulations to protect the health of young people and curb youth smoking will enter into force in England and Wales on 1 October 2015.
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We're all supporting Stoptober!

We're all supporting Stoptober!

Wednesday, 16 September 2015
We went out on the road to spread the word about Stoptober with support from all of our local authority and NHS partners, as well as from local young people.
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Fresh welcomes lowest recorded rates for smoking during pregnancy

Fresh welcomes lowest recorded rates for smoking during pregnancy

Tuesday, 15 September 2015
Fresh has welcomed new figures which suggest the North East is down to its lowest ever recorded rate of smoking during pregnancy, despite still having the highest rate nationally.
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Quit with a partner or friend for Stoptober

Quit with a partner or friend for Stoptober

Thursday, 03 September 2015
Smokers are being urged to give quitting a go for the launch of Stoptober as new research finds people's chances of stopping soar if they quit with a partner or friend.
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E-cigarettes around 95% less harmful than tobacco - landmark review

E-cigarettes around 95% less harmful than tobacco - landmark review

Wednesday, 19 August 2015
An expert independent evidence review published today by Public Health England (PHE) concludes that e-cigarettes are significantly less harmful to health than tobacco and have the potential to help smokers quit smoking.
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