Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
NEW figures suggest at least 1 in 10 North East children are still being exposed to toxic secondhand smoke in the home as a hard hitting new campaign by Fresh supported by the British Lung Foundation launches today.
Fresh is calling for tougher penalties against people dealing in illicit tobacco as a national consultation looks at effective ways of tackling the black market.
SMOKERS who've cut down are being warned they are still facing significant risks of cancer and heart disease unless they quit or switch as a campaign launches today.
Pregnant women are almost twice as likely to quit smoking if they are supported from their first midwife appointment – and then are more likely to have heavier, healthier babies.
SMOKERS are being urged to quit for New Year in a campaign that highlights the damaging effect smoking has on the heart, as it is revealed that 45 people a day die of cardiovascular disease caused by smoking - over 16,500 a year in England.
Quitting could pay for a trip to Lapland by this time next year People who smoke in the North East are being encouraged to ditch tobacco or at least make the switch to an e-cigarette in the run up to Christmas to save money and improve health.