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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
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Press Releases

Secondhand Smoke is Poison

Secondhand Smoke is Poison

Monday, 19 June 2017
NEW figures suggest at least 1 in 10 North East children are still being exposed to toxic secondhand smoke in the home as a hard hitting new campaign by Fresh supported by the British Lung Foundation launches today.
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North East smoking rates down to record low

North East smoking rates down to record low

Thursday, 15 June 2017
Fresh has welcomed a new historic low for smoking rates in the North East published today by NHS Digital.
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Call for tougher penalties on illegal tobacco sales

Call for tougher penalties on illegal tobacco sales

Thursday, 23 March 2017
Fresh is calling for tougher penalties against people dealing in illicit tobacco as a national consultation looks at effective ways of tackling the black market.
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Ditch or switch for No Smoking Day

Ditch or switch for No Smoking Day

Tuesday, 07 March 2017
With No Smoking Day tomorrow (March 8) Fresh is urging smokers in the North East to "ditch or switch" to save money and improve health.
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Warning to light and social smokers

Warning to light and social smokers

Monday, 20 February 2017
SMOKERS who've cut down are being warned they are still facing significant risks of cancer and heart disease unless they quit or switch as a campaign launches today.
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Pregnant women twice as likely to quit smoking with midwife support

Pregnant women twice as likely to quit smoking with midwife support

Thursday, 16 February 2017
Pregnant women are almost twice as likely to quit smoking if they are supported from their first midwife appointment – and then are more likely to have heavier, healthier babies.
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£44m social care bill to North East councils from smoking (ASH press release)

£44m social care bill to North East councils from smoking (ASH press release)

Monday, 30 January 2017
NEW figures show that smoking is adding to England's social care crisis, with at least £80.
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Smoking causes heart disease - quit for New Year

Smoking causes heart disease - quit for New Year

Wednesday, 28 December 2016
SMOKERS are being urged to quit for New Year in a campaign that highlights the damaging effect smoking has on the heart, as it is revealed that 45 people a day die of cardiovascular disease caused by smoking - over 16,500 a year in England.
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"Ditch or switch" this Christmas to save money and improve health

"Ditch or switch" this Christmas to save money and improve health

Monday, 12 December 2016
Quitting could pay for a trip to Lapland by this time next year People who smoke in the North East are being encouraged to ditch tobacco or at least make the switch to an e-cigarette in the run up to Christmas to save money and improve health.
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Hospitals can help more smokers quit

Hospitals can help more smokers quit

Wednesday, 07 December 2016
Hospitals in the North East are making progress to help people quit smoking - but can play a greater role in the future to reduce pressure on wards.
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