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  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
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Press Releases

A step closer to ending children being exposed to smoking in cars

A step closer to ending children being exposed to smoking in cars

Tuesday, 15 July 2014
Laws to protect children in England from tobacco smoke in cars have moved a step closer today, with health campaigners Fresh welcoming a Government consultation (1).
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Take the temptation out of tobacco packs says Fresh

Take the temptation out of tobacco packs says Fresh

Thursday, 26 June 2014
Fresh has welcomed draft Regulations published today by the Government to take the temptation out of tobacco packaging – but says MPs must be able to vote on these before the General Election to ensure that they become a reality.
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Fresh urges for pioneering approach to illegal tobacco to be rolled out nationally after House of Commons Home Affairs Committee Report

Fresh urges for pioneering approach to illegal tobacco to be rolled out nationally after House of Commons Home Affairs Committee Report

Monday, 16 June 2014
Fresh has urged for a pioneering approach launched in the North East in 2009 to tackle illegal tobacco to be rolled out nationally following the publication of a new report by the Home Affairs Committee.
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Fresh pours water on tobacco industry survey

Fresh pours water on tobacco industry survey

Tuesday, 10 June 2014
Fresh has dismissed a tobacco industry survey of police officers claiming the introduction of standardised packaging will increase illegal tobacco.
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World Health Organisation Award for North East tobacco campaigner

World Health Organisation Award for North East tobacco campaigner

Thursday, 29 May 2014
  WORK in the North East to tackle smoking and the harm of tobacco has been recognised internationally after a prestigious award from the World Health Organisation.
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North East youngsters protest at tobacco industry - World No Tobacco Day

North East youngsters protest at tobacco industry - World No Tobacco Day

Tuesday, 27 May 2014
Youth campaigners from Gateshead have joined forces with Fresh calling on the Government to introduce standardised packaging and get rid of 'cool' cigarette packaging, which they say attracts them to start smoking.
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Fresh quit smoking campaign wins major awards

Fresh quit smoking campaign wins major awards

Tuesday, 20 May 2014
    A hard hitting stop smoking campaign from Fresh has scooped two major national accolades.
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Review Paves Way for Standard Tobacco Packs

Review Paves Way for Standard Tobacco Packs

Thursday, 03 April 2014
  Fresh today welcomed the findings of a major review into protecting children from gorgeous and glamorous cigarette packs that make thousands of children more tempted to smoke.
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Fresh welcomes Europe's Tobacco Products Directive

Thursday, 27 February 2014
Fresh has welcomed a majority vote today in the EU passing new laws to make smoking history for more children in the North East and across Europe.
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Fresh statement on electronic cigarettes

Tuesday, 25 February 2014
Fresh statement on electronic cigarettes in advance of vote in European Parliament on Tobacco Products Directive (Wednesday, Feb 26)     Ailsa Rutter, Director of Fresh, said: "One in two smokers die early, mainly as a result of the poisonous chemicals in tobacco smoke.
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