Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub
If you are interested in work around illegal tobacco visit
FIGURES released today [1] estimate that over 93,000 people in the North East are suffering from a disease which can leave sufferers fighting for breath and is mostly caused by smoking.
28 April 2016 Fresh has welcomed a new report by the Tobacco Advisory Group of the Royal College of Physicians which concludes that electronic cigarettes are a safer alternative to smoking and are beneficial to public health.
BE proud to be a quitter! That’s the message to smokers stopping for No Smoking Day this year (Wed 9 March) and to thousands of people who have quit in the past.
Fresh and Public Health England (PHE) are highlighting the debilitating nature of serious lung diseases for which smoking is the biggest preventable risk factor in time for New Year quit attempts.
In the run up to what can be the most stressful time of the year at Christmas, Fresh is encouraging smokers to quit to help stay calmer – with smoking increasing the risk of anxiety and depression and draining family finances.