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The aim of tobacco control is to make smoking less desirable, accessible and affordable. Locally this means improving health and reducing health inequalities by reducing the number of smokers (preventing the uptake of smoking and assisting those who want to quit).


Delivering evidence based tobacco control requires long term strategic commitment to ensure the mechanisms are in place to drive the agenda forward. The vehicle to deliver this then relies on the commitment of a range of partners understanding and supporting the evidence and coming together in the form of a local tobacco control alliance.


Reducing smoking prevalence and reducing the use of tobacco will help County Durham to:

  • Cut costs to local public services
  • Protect children from harm 
  • Boost the disposable income of the poorest people 
  • Cut health inequalities
  • Drive real improvement across key measures of population health

To reduce smoking prevalence in County Durham, there needs to be a long term commitment to achieve a vision of Making Smoking History. Making Smoking History in County Durham means a commitment to improve health, reduce health inequalities by reducing the death, disability and disease caused by smoking.


The Tobacco Control Alliance partners of County Durham have a vision that by 2030 smoking prevalence in County Durham is reduced to 5%, and a vision that amongst Routine and Manual Groups reduce smoking prevalence to 10%.


This aspiration is driven by a desire to make children the future focus for protection and the statement below is the commitment to this:

“The tobacco-free generation is a vision well worth striving for – that a child born now in any part of County Durham will reach adulthood breathing smoke free air, being free from tobacco addiction and living in a community where to smoke is unusual. We owe it to our children to make this happen”


(Adapted with kind permission from ASH Scotland)