Activity
Don't Wait has now ran in four phases:
The launch from June to August 2020 across the North East and North Cumbria with TV advertising on regional ITV Tyne Tees, Borders, radio advertising and Facebook.
Phase 2 in October/November 2020 – TV advertising on regional ITV Tyne Tees, Borders, ITV Hub Video on Demand and Facebook
Phase 3: for New Year 2020-21 (from Dec 28) : TV advertising on regional ITV Tyne Tees, radio and Facebook advertising
Phase 4: March 2020 around No Smoking Day - ITV Hub Video on Demand, radio and Facebook.