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Activity

Every Breath

Activity

Phase 1 October 2011

  • Every Breath TV advert  – reach of 1.8m people
  • "Breathing" radio advert – reach of 1.5m people
  • Everybreath.tv and online ads reached 750,000 people

 

Phase 2 - August - Sept 2012

  • Every Breath TV adverts - reach of 1.6m adults
  • Radio -  Metro/TFM/Magic/Real Radio/Smooth – 50 second adverts to reach 1.2m adults highlighting real family case studies
  • Video On Demand – ITV1,  ITV2, ITV3, ITV4, C4 with est 250,000 views
  • 50 second cinema ad in 22 screens and multiplexes
  • Facebook

Download Every Breath poster

 

Breathing exercise radio

 

Case study radio - Ann Robinson

 

Case study radio - John Stoddard

 

Case study radio - Sadie Thomas

 

Every breath TV

 

Every breath Cinema

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