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Activity

People Like Me

Activity

The campaign ran in two phases in across

  • Radio ads featuring real quitters and stop smoking advisers
  • Outdoor 48 sheet (Billboards) and 6 sheets (bus shelters)
  • Press ads
  • Work with news media focusing on real life stories
  • Brand blitz of over 1,000 GP surgeries and pharmacies
  • Leaflets and flyers for stop smoking services and councils
  • Mail drop to 175,000 addresses
  • Field marketing
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