People Like Me
Activity
The campaign ran in two phases in across
- Radio ads featuring real quitters and stop smoking advisers
- Outdoor 48 sheet (Billboards) and 6 sheets (bus shelters)
- Press ads
- Work with news media focusing on real life stories
- Brand blitz of over 1,000 GP surgeries and pharmacies
- Leaflets and flyers for stop smoking services and councils
- Mail drop to 175,000 addresses
- Field marketing