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Results

People Like Me

Results

Phase 1 - June 2009 (awareness)

Phase 1 focused on building awareness via mass media channels:

 

  • National data suggested the North East achieved a much better Quarter 3 than other regions. Compared to Q.3 of previous year, the number of Quit Dates Set were up by 18% in North East
  • 45% of smokers who saw ads said they had changed their behaviour, from cutting down or talking about it with a relative to actually quitting
  • A third of smokers said the adverts had made them more likely to quit

 

Phase 2 - January - Feb 2010 (leads)

Phase 2 focused on generating leads and footfall to NHS Stop Smoking Services, resulting in:

 

  • 2,300 people signing up to give their details to NHS Stop Smoking Services
  • 1,200 clicks on the regional Smokefree landing page
  • Overall 7,700 engagements with the public at events in communities- from a chat, to handing out a flyer to signing up for LSSS support
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