Plain Packs Protect
In total over 13,500 people and 129 organisations in the North East - including every local authority and the North East Trading Standards Association - signed up to back standardised packs. The campaign was also supported by local doctors and MPs.
Overall 211,000 people across the country signed up to support calls for plain, standardised packaging, including a range of organisations such as the Royal College of Physicians.
The Government consultation on standardised packs closed in August 2012.
To the huge disappointment of health campaigners, in July 2013 the Government announced it would not be introducing standardised packs for tobacco products but would keep its policy under review. Click here to see the response of the Smokefree Action Coalition.
The tobacco industry has been criticised for heavy lobbying of the Government against standardised packs and mounting a well-funded and grossly misleading campaign, with a series of adverts breaching the UK advertising code.
The latest evidence from Australia shows that smokers think their cigarettes are less satisfying and are more likely to think about quitting.
Health groups expressed disappointment that standardised packs was not included in the Queen’s Speech in May 2013.