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Quit 16 Activity

The five week campaign featured:


  • A TV advert reaching around 4.4m adults across the North East and Yorkshire and Humber
  • Radio adverts voiced by real people reaching around 600,000 adults (NE only)
  • 16 Cancers website with contact details for local stop smoking support and facts about smoking
  • Campaign posters and flyers for local authority and NHS partners
  • Engagement tool to help GP surgeries/ pharmacies to raise campaign messages with patients
  • Online display, Facebook and video advertising creating around 15m impressions and 700,000 video views in phase 1
  • Over 42,000 website visits