Find us on:
  • Home
  • About Us

    Fresh was the UK's first dedicated regional programme set up in the North East in 2005 to tackle the worst rates of smoking related illness and death in England.
  • The Problem

    Smoking is our biggest avoidable killer - more than alcohol, accidents, suicide, illegal drugs and diabetes combined and a massive drain on the NHS and economy. The source of this is the tobacco industry which sells and promotes an addictive product.
  • What We Do
  • In The News

    Fresh works with the regional media to ensure that the benefits of quitting, the harm of smoking, and tobacco issues are kept in the public eye all year round.
  • For Professionals

    If you are a professional in the North East working in the field of tobacco prevention please join our Tobacco Control Alliances section on the Knowledge Hub

     

    If you are interested in work around illegal tobacco visit

    https://www.illicit-tobacco.co.uk/

     
  • Contact
A+ A A-
Activity

Take 7 Steps Out

Activity

Take 7 Steps Out ran in three phases - August 2010, December 2010 and July 2011. Wave one focused on:

  • TV advert - reaching 1.6m people
  • Life Channel in 55 GP surgeries reaching 34,000 people
  • Baby TV in maternity units across the region
  • 25,000 leaflets to GP surgeries and children’s centres in each PCT area, plus 6,000 to PCT resource centres
  • PR featured in local newspapers, radio and TV with quotes from local paediatricians and quitters

 

Brett Johnson, a 33-year-old dad-of-two and former smoker from Station Town in County Durham, said:

“When you smoke you understand the risks to your own health, but it’s your own choice if you want to ignore it. But a lot of kids subjected to smoke don’t have that choice.”

 

back to top
Share: