Take 7 Steps Out
The smoke from the end of a cigarette is poison and breathing it in causes serious health problems for children and adults. Regionalised figures from the Royal College of Physicians report Passive Smoking and Children identified that approx 84,000 North East children were exposed to smoke in the home leading to 13,000 needing GP or hospital attention every year.
Insight revealed a challenge - most parents who smoke in the home or car understand that smoke is harmful, but thought opening a window or smoking in another room was enough to protect their loved ones.
The aim of a campaign was above all to protect children and encourage smokers not yet ready to quit that taking it outside is the only way to protect loved ones.
The campaign was led by Tobacco Free Futures (formerly Smoke Free North West) in partnership with Fresh.