Fresh has commissioned the Babyclear initiative to reduce exposure to smoke of unborn babies during pregnancy and work with midwives and hospital Foundation Trusts across the North East to ensure pregnant women who smoke get the best help to quit. Regional Smoking at the Time of Delivery (SATOD) rates are now at their lowest level on record, having fallen from 22.2% of women smoking at the time they gave birth in 2009-10 down to 15.6% in 2016
Smoking can cause a greater risk of miscarriage and stillbirth. Babies exposed to smoke in the womb are more likely to be born prematurely and with a low birth weight - resulting in breathing, feeding and other health problems.
Fresh is working to reduce exposure to smoke amongst unborn babies during pregnancy, and protect the health of mums-to-be, by working with midwives and hospital Foundation Trusts across the North East to ensure pregnant women who smoke get the best help to quit.
Read the full Babyclear presentation from Fresh setting out the rationale and implementation of Babyclear.